Email list segmentation drives big results.

Target the right people with the right messages.

How to drive big results with contact list segmentation.

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Create customized segments.

Identify and group like contacts based on different criteria.

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Send targeted emails.

Deliver relevant and personalized content to the right people.

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Increase engagement.

Proper contact list segmentation can double email open rates.1

  1. Marketing Sherpa

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Repeat. Refresh. Rejoice.

Save and update contact lists to strengthen your next campaign.

Segmentation empowers your business.

Constant Contact’s segmentation tools enable your organization to send the right messages to the right people at the right time. Easily create customized segments based on a contact’s engagement with your email campaigns, location and company details, and already-existing lists. Then send targeted marketing emails with relevant messages—a proven way to increase email engagement and improve results.

List membershipSelect contacts from any of your account’s existing lists—and even from multiple lists—to build a new segment. Then create email marketing campaigns tailored specifically for them.

Contact activitySegment contacts based on engagement—sent, opened, clicked—with your previous email marketing campaigns. Follow up with contacts who show interest, and reach out to those who haven’t.

Contact detailsSend targeted emails with relevant content based on your subscriber’s city, state, company, job title, and even how recently they joined your list.

Segment managementSave segments for later campaigns. Refresh lists to ensure you’re only sending to contacts who still meet the selected criteria. Easily edit and update criteria at any time.

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Emails that are relevant to the recipient drive 18X more revenue than general broadcast emails.2

2. Mailgen
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Success Story: Element Productions

“Segmenting the audiences and marketing to those different audiences has been really valuable.”


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